Positioning and messaging
What makes you the right choice, said so patients, referrers, and donors repeat it. Everything else builds on this.
Most practices don't need a full-time marketing director. They need one about four hours a month. That's this: leaders from health systems and Fortune 100 brands, at the hours you actually need.
What makes you the right choice, said so patients, referrers, and donors repeat it. Everything else builds on this.
Which service lines, locations, or programs to promote, through which channels, at what cost. Priorities, not a wish list.
Where your best patients and donors actually look, and what it takes to show up there. We start with the cheapest channel that works.
What moved, what didn't, what changes — reviewed live with your team and tied to appointments, not clicks.
A competitive analysis that once took a junior analyst a week now takes an afternoon. AI compresses the research, so senior hours go to what only experience can do: deciding what to say, to whom, and what to stop doing.
On your invoice: a quarterly cycle runs about eight senior hours, analysis included, not billed on top.
We learn your organization, numbers, and goals. If you have data, we read it beforehand.
Positioning, priorities, channels, and a quarterly budget — short enough that your team will use it.
What moved, what didn't, what changes. Live, with the people who did the work.
Our leaders have led marketing at Tenet, Privia, Medify, Medforth, Unilever, and Mars. The discipline is the same for a three-provider practice. The plan is just shorter.
“When I need someone to help me think through a game-changing transformation, I appreciate having a true thought partner who cares about efficiency and effectiveness as much as I do.”
Thirty minutes. We'll tell you what we'd do first, what it would cost, and whether it's worth doing.
Schedule a consultation