Positioning and messaging
What makes your practice or organization the right choice, said in a way patients, referrers, or donors repeat. We write it down, and everything else is built on it.
Most practices and nonprofits don't need a full-time marketing director. They need one for about four hours a month: to decide what's worth doing, what isn't, and how to tell whether it worked. That's what this is. Leaders who ran marketing at health systems and Fortune 100 brands, on your team at the hours you actually need, with AI doing the research and analysis that used to take a staff.
What makes your practice or organization the right choice, said in a way patients, referrers, or donors repeat. We write it down, and everything else is built on it.
An annual plan and a quarterly cycle: which service lines, locations, or programs to promote, through which channels, at what cost, with what expected return. Priorities, not a wish list.
Where your best patients or donors actually look — search, referrals, social, email, events — and what it takes to show up there. We start with the lowest-cost channel that works and expand from results.
A quarterly look at what moved, what didn't, and what to change. Written in plain language, reviewed live with your team, and tied to appointments, revenue, or donations rather than clicks.
Five years ago a competitive analysis for a specialty practice took a week of a junior analyst's time. Now it takes an afternoon. Audience research, keyword analysis, reviewing what's working across a market — AI compresses all of it, which means the senior hours go to the part only experience can do: deciding what your organization should say, to whom, and what to stop doing.
What that means on your invoice: a quarterly strategy cycle for a practice runs about eight senior hours. The analysis that supports it is built into those hours, not billed on top.
We learn your organization, your numbers, and your goals. If you have data, we read it before the call.
Positioning, priorities, channels, and a budget by quarter — a document short enough that your team will actually use it.
What moved, what didn't, what changes. Live, with the people who did the work.
Our Content & Education and Platform Configuration teams can carry the plan out, or your team can. The plan belongs to you either way.
Our leaders have led marketing for health systems, telehealth companies, physician networks, and consumer health brands — Tenet Health, Privia Health, Medify, Medforth, Unilever, Mars. The discipline is the same for a three-provider practice or a food-rescue nonprofit. The plan is just shorter.
“When I need someone to help me think through a game-changing transformation, I appreciate having a true thought partner who cares about efficiency and effectiveness as much as I do.”
Thirty minutes. We'll tell you what we'd do first, what it would cost, and whether it's worth doing.
Schedule a consultation