An extended team shouldn't have a hidden rate card. Senior thinking is priced like senior thinking. Everything else is priced at what it costs now.
| Level | Rate | What it covers | Examples |
|---|---|---|---|
| Growth Leadership | $200/hr | Planning and measuring what generates patients, revenue, or donations | Market research, service-line planning, annual plan, quarterly review |
| Technical & AI Configuration | $170/hr | Setting up the systems that do the work | Website setup, analytics, email automation, CRM, AI tools, patient-communication platforms |
| Content Strategy | $140/hr | Deciding what to say, to whom, and where | Positioning, audience mapping, campaign planning, site architecture, keyword strategy |
| Production | $75/hr | Making the thing | Page builds, copywriting, design, video, training modules, updates |
| Learning & coordination | $0 | Learning your business and new tools, internal handoffs | Never billed to the client |
| Bargain web & SEO shop | Traditional agency | CareConnect | |
|---|---|---|---|
| Monthly cost | ~$200 | $5,000 – $8,000 | Hourly, by task — typically $900–$1,500/mo |
| What you get | Hosting and a promise | Junior team, senior blended rate | Senior people at senior rates, production at $75 |
| Reporting | Rarely, if ever | A dashboard nobody explains | Written quarterly report, live review |
| Who calls you | No one | An account manager | The person doing the work |
| When something breaks | It stays broken | A ticket | Fixed, logged, on your invoice at $75 |
| When AI makes work faster | Doesn't apply | Agency keeps the margin | Your bill goes down |
| Contract | Auto-renews | 6–12 months | None. Stop anytime. |
We listen and tell you what we'd do first. If we're not the right fit, we'll say so and point you elsewhere.
Broken out by rate level, so you see where the senior hours go. You approve before anything is billed.
We stop at ninety minutes, show you a sample, and confirm direction. Time beyond that without approval is on us.
One invoice at month end listing every hour, its rate, and what was done. Pay for what you got.
Illustrative: an independent practice, ten-page website, then a quarterly cycle.
| Level | Hours | Cost |
|---|---|---|
| Growth Leadership | 4 | $800 |
| Content Strategy | 8 | $1,120 |
| Technical & AI Configuration | 6 | $1,020 |
| Production | 16 | $1,200 |
| Total | 34 | $4,140 |
| Level | Hours | Cost |
|---|---|---|
| Growth Leadership Review, next-quarter plan, live meeting | 3 | $600 |
| Content Strategy Keyword and content plan, competitor check | 5 | $700 |
| Technical & AI Configuration Site health, speed, security, listings | 4 | $680 |
| Production New content, page and provider updates | 18 | $1,350 |
| Total per quarter about $1,110 a month | 30 | $3,330 |
| First year | Bargain shop | Traditional agency | CareConnect (this example) |
|---|---|---|---|
| Website | Template you don't own | $15,000 – $30,000 | $4,140 |
| Ongoing | $2,400/yr | $60,000 – $96,000/yr | $13,320/yr |
| Year one | $2,400 — and a site that quietly stops working | $75,000 – $126,000 | $17,460 |
Your numbers will differ. A representative scope, not a quote. Competitor figures are published market ranges.
Get an estimate for your organization
“We engaged CareConnect for staff training video content. The team contributed far more in content strategy and production quality than we had anticipated.”